THE CHALLENGE:

• Create a visual identity and cohesive branding system for Whole Foods Market in-store quick-service venue specifically focusing on Mexican cuisine

• Allow regions and stores to have a consistent concept for a ‘plug-and-play’ food venue, but with some room for regional customization

• Follow visual cues from the core brand standards but create visual differentiation to reinforce authenticity regional inconsistencies core brand standards

PROJECT RESPONSIBILITIES:

art direction, typography, design, copywriting, illustration, environment/interiors, design guidelines