PRIVATE BRAND
APLENTY
Aplenty celebrates the joy of abundant flavor. We’re on a relentless pursuit of deliciousness and are devoted to finding your next favorite thing. Our recipes are always rooted in quality ingredients to deliver great taste without artificial flavors, synthetic colors or high fructose corn syrup. Available on Amazon.
Role: Associate Creative Director
Company: Amazon
THE CHALLENGE
Create a “better” tier food brand that focuses categories where taste is a differentiator
Develop a category centric packaging system that can successfully compete in 20+ categories against trusted national brands
Establish packaging playbook and project intake process that allow both internal and external creative to execute artwork simultaneously
