PRIVATE LABEL
CURSIVE Wine
Your new go-to winehas arrived.
Cursive was created to be an approachable, authentic and credible brand within the wine category. I developed a packaging system that can could successfully extend into different varietals, tiers, and bottle formats. Available exclusively on Amazon.
Role: Designer
Company: Amazon
Audience
Audience Environment
Defining the Brand
Defining the Visual
Premium Tier Brief
Premium Tier Color Explore: Core Color
Premium Tier Color Explore: Limited Release
Premium Tier Color Explore: Wildcards
